Having a hard time making your business’ website unique and memorable? Worried about making your social media pages interesting? You are not alone, statistics show that Instagram has 500 million users, Facebook has 1 BILLION users, and Twitter has 974 million monthly users. Don’t fret, there are several things you can do to make your anxieties disappear. One of the most popular trends right now is hiring a Social Media Manager. Hiring someone to manage your social media pages and your business’ website has several benefits. This person has a special skill set in making your business known on the internet, they know what kind of content to post, and even when to post it to make the most traffic on your website and pages. Not only can thy manage your pages for you but they can also plan and coordinate events for your business and create appealing marketing materials to help promote your business. By having someone who has the knowledge necessary to make your business relevant, the stress of doing these things will be taken off of you giving you the time needed to focus on other projects pertaining to your business. In the case that you don’t want to hire someone to do this for you and you want to do it yourself there are plenty of tips the help you! Blogger, Rebekah Radice, wrote a list of eleven tips to make the best social media campaign. Along with identifying your audience, Radice also suggests, setting goals for your social media campaign, and having a list of things that you want to eventually post. The blog, Sprout Social posted an articles titled, Social Media Outreach for Beginners, which is extremely helpful if you are unsure how to break into the big world of social media. Similar to Rebekah Radice’s article, it makes you ask yourself what you are trying to achieve through your social media page/website. Another great piece of advice it gives is to make a contact list, and be sure to contact them! The author says, “Once they have their list put together they immediately start sending Tweets and DMs asking for things. The first time you contact someone shouldn’t be to ask for something. It’s just like meeting someone in real life.” Be personable! Build professional relationships with the people you hope to work with! By following the tips suggested in these blogs you will have a more than successful social media campaign/website following in no time.
Radice, Rebekah. (2016). 11 Steps to the best Social Media Marketing Campaign. Retrieved from http://rebekahradice.com/best-social-media-marketing-campaign/
Jackson, Dominique. (2016). Social Media Outreach for Beginners. Retrieved from http://sproutsocial.com/insights/social-media-outreach/